Independent marketing measurement
Independent measurement clarity for agencies and brands. We cut through platform ROAS, attribution noise and tracking gaps so you know what to scale, what to cut, and what to test next.
Built from inside Google · Meta · TikTok
Limited introductory offer
We'll review your current measurement setup, identify where platform reporting may be misleading, and show where budget may be wasted or under-scaled.
30 minutes. No pitch. We'll help you identify whether there's a clear measurement opportunity.
What you get
The problem
Platform dashboards show which ads received credit for a conversion. But credit is not the same as cause. With cookies disappearing and consent tightening, marketers are making major budget decisions on incomplete data.
Meta, Google, TikTok and other platforms often measure in their own favour. The same sale can be claimed by multiple platforms.
Privacy changes, browser restrictions, consent limitations and cross-device journeys mean attribution tools miss large parts of the customer journey.
Lower-funnel activity often gets too much credit because it appears closest to the sale.
A click, view or attributed conversion does not always mean the marketing caused incremental revenue.
The shift
Here's what typically changes when measurement moves from platform-reported numbers to independent clarity.
What we do
Sprints, audits, and partner support — built to prove what's working and cut what isn't.
For teams asking
“Which marketing activity is really driving growth?”
A focused engagement to help agencies and brands understand what is truly driving growth.
For teams asking
“Is our ad account and tracking setup limiting performance?”
A practical review of ad account setup, conversion tracking, signal quality, campaign structure and platform best practices.
For agencies asking
“How do we add senior measurement expertise without hiring?”
Ongoing specialist support for agencies that want to strengthen their measurement capability without hiring in-house.
New pathway
Alongside our measurement work, we offer a separate paid ads management pathway — run by senior platform-side operators and optimised against incremental impact, not platform-reported ROAS. Designed as an easier front-end engagement for teams who want measurement-led execution.
Why us
Our experience comes from working inside Google, Meta/Facebook and TikTok — helping advertisers and agencies understand platform performance, measurement gaps, conversion signals and growth strategy.
That insider knowledge sits behind every measurement engagement — delivered independently, with no platform commissions and no incentive to favour any one channel.
Independent measurement by design. Measurement engagements earn no platform commissions and are kept operationally separate from our paid ads management pathway — so the view you get on what's working is always objective.
Methodology
We review your current attribution setup, platform performance, tracking, signals and measurement approach.
We identify where platform reporting may be misleading, incomplete, or overclaiming performance.
We recommend the right approach — incrementality testing, media mix modelling or structured performance analysis.
We translate findings into clear commercial decisions: where to invest, what to reduce, what to test next.
We support ongoing measurement, experimentation and platform optimisation.
Ways to work together
Three clear engagement models. Pricing is a starting point — final scope depends on your channels, complexity and goals.
Best for teams that want to fix tracking, signals and account readiness.
Best for teams making budget allocation decisions across channels.
Best for agencies that need senior measurement expertise across multiple clients.
Final pricing depends on complexity, number of channels, number of clients, markets, data readiness, and level of support required.
Final word
Book a free measurement review call and find out where your current reporting may be overclaiming, undercounting, or misleading your budget decisions.
30 minutes. No pitch. We'll help you identify whether there's a clear measurement opportunity.
